Harnessing Executive Presence: Elevate Your Expertise and Personal Brand
In today’s fast-paced corporate world, mastering executive presence is more than a mere skill—it’s an essential component of leadership,
In 2009, Domino’s Pizza did something few companies would have the courage to do. Faced with enormous criticism and negative feedback, they started The Pizza Turnaround initiative where they posted their negative feedback and the employee’s reactions to it. They heard people talk about how the “crust tastes like cardboard”, how “the sauce is devoid of flavour”, and admitted how difficult it was to listen to this. Nevertheless, Patrick Doyle, the then CEO made sure that the employees would really, really listen to all the feedback and instead of making minor adjustments actually try to reinvent how the pizza is made. They broke their egos, did not hide what was happening and just opened themselves to all the suggestions their customers had. Till 2016, Domino’s stock price went up from 8.76$ to almost 160$. We live in a world that is more information-driven than anything else, and the knowledge one possesses is what determines how successful they will be. How much knowledge do you think you can gain if you’re always looking to make a point? Talking is about giving away information. And if you don’t practice listening first, there will soon be a time when you won’t have anything left to say – you’d have already spent all the information you had. So how do you re-realize the value of listening? How do you bring it into your daily practice when most of what everything teaches is how to speak better?
I have seen many executive leaders who are so keen on giving their two cents in a discussion, that instead of flying high, their eagerness always lands them flat on the ground. They just don’t listen. And because of that, their opinion on the subject is always based on what they assume the other person’s saying. When you have heard part of what another person has said and you start responding, you are responding to your perception of what they have said. This perception is not necessarily aligned with the reality and nuances of their opinions. The quality of a debate or discussion can skyrocket if you give the other person the benefit of completely explaining themselves so that you can be sure about what they mean and truly see it from their perspective. Those with executive presence are confident, well-prepared, and can clearly articulate their ideas.
Being a good leader is first and foremost about being an emotionally intelligent person. This means that listening as a leader extends beyond keeping quiet, even though keeping quiet and letting the other person talk is definitely the “how” of doing it. The real activity that leaders engage in is sensing that there is something to be said, and then being able to extract it from your team. It’s a continuous process of understanding what is said and then exploring it further by asking the right questions. Research conducted across more than 200 participants shows that the more leaders engage in these activities, the more it creates positive working conditions for employees to flourish and decreases the psychological stress they incur from the job. Not only that, research conducted across almost 250 participants shows that the more leaders listen, the more employees seek feedback, interpret it properly and use it to boost their self-efficacy. Do you wish to impress your brilliant opinions on everyone at the cost of deterring the growth of your teammates and losing out on what they have to offer?
The biggest way one gains in, by listening more, is that whenever you speak – you can be sure that people will listen. There are two reasons to say this. First, it’s the simple law of reciprocation. When people see that you let them speak, they’ll eventually extend the courtesy to you. Second, if you keep sharing your opinions all the time, even without having anyone ask you for them, you’ll keep diminishing your chances of someone actually trying to seek your opinions. Also, your point of view gains weight in direct proportion to how occasionally and succinctly you speak. Do you want to capture the complete essence of what others say and make your words carry more weight by speaking less and listening more?
1- New Domino’s Pizza – Oh Yes We Did. (2009). Pizzaturnaround.com.
2- Taylor, B. (2016, November 28). How Domino’s Pizza Reinvented Itself. Harvard Business Review.
3-Mineyama, S., Tsutsumi, A., Takao, S., Nishiuchi, K., & Kawakami, N. (2007). Supervisors’ Attitudes and Skills for Active Listening with Regard to Working Conditions and Psychological Stress Reactions among Subordinate Workers. Journal of Occupational Health, 49(2), 81–87.
4- Qian, J., Wang, B., Song, B., Li, X., Wu, L., & Fang, Y. (2017). It Takes Two to Tango: the Impact of Leaders’ Listening Behavior on Employees’ Feedback Seeking. Current Psychology.
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